Rayyan Natural Mineral Water

case study - rayyan

The Rayyan Story

Rayyan Pure Natural Mineral Water was launched in 1984 by Khalid Bin Mohammed Al Rabban. From the very start quality was at Rayyan’s core and the world-class production process was set up with the technical assistance of Evian from France. Part of Rabban Holdings, Rayyan is now an award winning brand in its own right with high standards, a modern facility complete with advanced labs and a hygienic fully automated production line, international quality certifications, real commitment to the environment, events and initiatives that engage the community, and a unique edge.

Problem Statement

Rayyan wished to implement a standard way of providing water delivery service to all customers from different locations. With the lack of a single system for managing Inventory, recording transactions, Delivery and maintenance processes, Ryaan suffered from data inconsistencies and Monitoring. As a result, due to lack of visibility, improvement areas could not be identified, and customer satisfaction became very low.

challenges

Challenges

  • Rayyan wanted a solution where it can manage the Sales team, distribution of water bottles to consumers as well as streamline the Warehouse dispatch process.
  • Rayyan had problems with pilferage in it’s distribution team due to lack of communication.
  • They had a particular process where the coupons (in booklet form) were being distributed to consumers to purchase water bottles every day. A single coupon booklet was being used by multiple consumers to avail of the discounts, causing losses to the company.
  • At the same time, the company couldn’t track the inventory taken out from the warehouse and sold, causing pilferage in the process.
  • The payments made by a customer couldn’t be related to the purchases made by them; causing a serious mismatch of sales and revenue.
  • Credit due to a customer were not checked before making sales.
solution

Solution

  • The solution involved providing mobile apps to all the delivery persons with a handheld printer.
  • The delivery person will punch in the details of all the transactions (i.e sales, payments, returns) made at a particular customer.
  • Coupon booklets were barcoded and their numbers uploaded into the system. The system could now track the coupons given to a particular customer.
  • The system could track the batch/lot numbers of the water bottles loaded at the warehouse. This would streamline the sales returns.

“We knew Quytech was the agency for us as soon as we saw their CRM solution they have delivered in past.”

Al Mugharey, Head of Marketing, Rayyan

results

Results

  • 360° of all Transactions for a Customer:

    Now the company visibility to the credit dues or discounts given to a customer.

    The sales and payment collection were done in a single transaction, thus eliminating loopholes.

  • Reduced Pilferage:

    The company now knows what goes out in a van and what comes back; including the products sold to each customer and the payments received.

    Significantly reduces areas of revenue pilferage by the delivery person.

  • Reduced Returns

    The batch/lot numbers of the products are being tracked. This allows a delivery person to determine the genuineness of the sales return.

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