AI Enabled Solution for Exxon Mobil

case study - exxon mobil

Client's Business Overview

  • Exxon Mobil Corporation, doing business as ExxonMobil, is an American multinational oil and gas corporation headquartered in Irving, Texas.
  • The world's 9th largest company by revenue, ExxonMobil from 1996 to 2017 varied from the first to sixth largest publicly traded company by market capitalization.
  • The company was ranked ninth globally in the Forbes Global 2000 list in 2016. As of 2018, the company ranked second in the Fortune 500 rankings of the largest United States corporations by total revenue.

Challenges & Objectives

Exxon Mobil required to verify their branding Sign Boards placed for marketing and advertisement purposes above the shops. These sign boards need to be validated on company branding guidelines and should meet criteria for below aspects:

color tone
Color Tone

Identify the color on the signage and analyze whether it follows the brand guidelines.

font type
Font Type

Identify & analyze the font type of the retailer name, which will be in English and Hindi/other local languages.

placement
Placement

Identify the placement of elements (logo, retailer English name, retailer local name and pack shot), and analyze whether they are conforming to branding guidelines.

aspect ratio
Aspect Ratio

According to branding guidelines, application needs to analyze whether the aspect ratio of the signage board conforms to this specific type.

our solution

Our Solution

  • To meet the client requirement we have helped them with the system, through which elements available on sign boards of Exxon Mobil brand can be checked and verified as per the standards.
  • Quytech build this AI based solution using the Computer vision, AR and Machine Learning. From a simple photo taken by a mobile app, the system can provide analysis of adherence to the company's branding guidelines like : if the color tone, font type, placements, aspect ratio, the width of the product's logo and design are conforming to the branding guidelines.
case study - exxon mobil

The Results

  • We have successfully delivered the proof of concept for this project to Exxon Mobil team.
  • With the help of this system functionality of capturing images of Sign boards through the camera or images can be uploaded through the gallery of device. Selected images are getting analyzed by the system and generating results according to the branding guidelines and results are also verified manually, to check accuracy of results.
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